For the first year ever, and building on the iconic Homebru campaign, Exclusive Books are launching a campaign that celebrates South African cookbooks and the chefs who cook them up!
The publishing of South African cookbooks has seen tremendous growth, and there is a cookbook to suit every flavour, trend and cook.
Food is a great unifier – anything can be overcome over a hearty meal around a warm table – so in many ways, celebrating food is about togetherness.
Cooking from a South African cookbook has all the benefits and ease of using local ingredients and easily obtainable products.
The amazing range of topics – from curries to low-carb, karoo to contemporary, vegetarian and fusion – touches on South Africa’s rich and varied cultures. A celebration of diversity indeed! The list showcases how local chefs have used the springboard of evergreen culinary classics like Italian and French cooking, but with a twist that transforms the dish into a home-grown delight.
The worldwide trend of celeb chefs is well represented in authors like Lorna Maseko (Celebrate), Jan Braai (Shisanyama) and Siba Mtongana (Welcome to my Table), as well as foodie trends such as a flexitarian approach or using food not just to nourish but to heal.
Sometimes sharing a recipe is as much fun as making it. To key into this trend of recipe sharing, branded Tasty Reads recipe postcards will be found instore and customers are encouraged to collect them, share their favourite makes, and of course, find new favourites in the Tasty Reads books selection.
All this will be shared with Exclusive Books’ key campaign partner – UCook, South Africa’s favourite meal-kit delivery company. Fanatics members who buy any books from the Tasty Reads collection will receive a UCook voucher and earn double points on all Tasty Reads books during August. In celebration of this local culinary celebration, UCook will feature a Tasty Reads chef Siphokazi Mdlankomo in a menu collaboration during August. ‘Exclusive Books is delighted to offer cookbook authors this additional channel to showcase their foodie flair’, says Batya Bricker GM: Books and Brand for Exclusive Books.
For this campaign, Exclusive Books is delighted to partner with Nomu in including two sachets of Nomu hot chocolate, with a note attached, with every online order delivered. “Nomu is committed to creating the absolute best food and flavour experiences, but designed primarily for us, for use in our own homes, not in a test kitchen. With Homebru, Exclusive Books is committed to serving up the absolute best in current local cookbook writing. So the pairing of these two brands seemed like the perfect fit.” – Batya Bricker, General Manager: Books and Brands Exclusive Books.
Exclusive Books are also running a competition in August and Fanatics who buy any books from the Tasty Reads collection automatically stand a chance to win book hampers, vouchers and a covetable Le Creuset casserole dish in their latest shade, Artichaut.
Exclusive Books is also delighted with Standard Bank UCount’s support of the Tasty Reads campaign. Anyone who swipes their Standard Bank card at EB for a minimum amount of R300 will stand to win a voucher, worth R2000.
Exclusive Books are currently not hosting physical in real life launches and events, but the good news is that Exclusive Books are still hosting authors on webinars and everyone who is signed up for fanatics will receive news about events or alternatively can follow us on Facebook https://www.facebook.com/ExclusiveBooks/ , Instagram https://www.instagram.com/exclusivebooks/ , Twitter http://www.twitter.com/exclusivebooks or
Exclusive Books have 4 channels to buy books and can now proudly announce all the ways you can order books:
- Exclusive Books powered by Uber-Eats is the most exciting new way to purchase books. Food for the mind and soul! Simply order your book on the Uber-Eats platform – you will find us as one of the vendors along with your favourite restaurant, order your book as you normally would for food, and get it delivered (still hot) within an hour. Exclusive to Exclusive Books, and available in all SA towns and cities, where there is an Exclusive Books, except Botswana, Namibia and Nelspruit. *
- Phone-in is a brand-new option. Would you love to chat to a real bookseller, but not so keen to come into the store? Simply phone your local Exclusive Books and complete your transaction over the phone. Your order will be delivered to your doorstep in 36 hours.
- In-Store is still the best place to browse and the Exclusive Books staff will take due care to ensure the safety of their staff and customers in line with the government, WHO and the NICD. All stores are open will implement weekly deep cleaning, face masks for staff, instore sanitisers and encourage social distancing.
- Online via the website http://www.exclusivebooks.co.za and delivery to your doorstep in 36 hours. (free delivery for order R450 and up) or phone your favourite local store – we will deliver within a 20 km radius of the store for orders R450 and up.
Exclusive Books trading hours are:
Monday to Saturday: 9am – 5pm
Sunday: 9am – 1pm
Exclusive Books is one of South Africa’s largest bookselling chains with stores throughout South Africa, and one store in Gaborone, Botswana and in Namibia.
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